Plumbing emergencies wait for no one, and neither do your customers when in need of a reliable plumber. For neighborhood plumbing business owners, online presence is no longer a luxury, but a necessity. But what is local SEO for plumbers, and how will it transform your company?
We at MajesticOne.co.uk have the experience of helping businesses like yours overcome their local marketplace. We’ll guide you through the world of local SEO for plumbers and how it can lead to increased calls, tighter deals, and a healthier bottom line.
What is Local SEO for Plumbers?
In short, local SEO is all about getting your online presence to show up higher in search results for your specific geographic area. For plumbers, that would mean showing up when someone in their city or local community searches for “emergency plumber,” “blocked drain service,” or “boiler repair near me.”
It’s fundamentally different from mainstream SEO, which aims for broader, national or international keywords. Local SEO is aimed at:
Google Business Profile (formerly Google My Business)
This is your most vital local SEO asset. It’s the information panel on Google Maps and in local search listings with your business name, address, phone number, hours, reviews, and website. It’s the profile that customers see when they find you in the Google Local Pack.
Local Keywords
Placing geography-related keywords on your site, such as “plumber [your town],” “drain unblocking [your city],” or “boiler repair [your postcode]”.
Online Reviews
Getting customers to review your Google Business Profile and other places. These build trust and let Google know you are a reputable local business. It is important to focus on frequency of reviews and ask customers to be as descriptive as possible when sharing their experience, pictures are always a bonus!
Local Citations
Multiple mention of your business name, address, and phone number (NAP) in various online directories (Yell, Yelp, etc.). This helps Google authenticate your company information and verify that you are an actual business in the local area.
Location-Specific Website Content
Creation of pages on your website for the particular services you offer in particular locations you work in. Targeting web pages around these locations, will increase your local SEO efforts. Think about it, someone who is searching in Bournemouth, wants to know that your company is located in or covers that area and is more likely enquire if they see content relatable to their surroundings.
Why is Local SEO a Game-Changer for Plumbers?
Picture this: if a pipe has burst and your customer is having an emergency, are they searching for the plumber in another county or the closest, most reliable in their area? The response is obvious. Local SEO makes you the top name they see.
The benefits are substantial:
Greater Visibility
Stand out in local search rankings and Google Maps. Most local customer will work their way through the Google Pack to find services local to them.
Higher Qualified Leads
Attract customers already searching for your offerings in your area.
Less Time & Cost of Traveling
As we will illustrate in our case study, being locally higher ranked means jobs close to your area, saving fuel, valuable time and money.
Improved Customer Experience
Quicker response times and local expertise build confidence and loyalty.
Competitive Advantage
Outcompete your local competitors who might not be going after local SEO.
Real-Life Success: How MajesticOne.co.uk Transformed Elite Drains Limited’s Local Presence
One of our recent success stories is with Elite Drains Limited, a Bournemouth based, local plumbing and drainage company. They approached us with the issue of being unable to reliably generate local enquiries for their excellent service. They recognised that they needed to be more prominently online in the local area, specifically their direct 20-mile radius in Christchurch, New Milton & Lymington.
This is how Majestic One undertook an extensive local SEO campaign that produced real returns for Elite Drains:
Google Business Profile Optimisation
We have optimised their Google Business Profile carefully. This involved:
- Giving detailed and correct business information.
- Studying their competition.
- Selecting appropriate primary and secondary business categories.
- Adding interesting team photographs and videos, vans, and work.
- Having a strong plan for capturing and reacting to customer feedback.
- Making updates and special deals to their profile regularly.
- Updating information such as pictures and recent work.
Search Engine Optimisation of Website
We crawled their site thoroughly, optimising it for local search:
- Local Keyword Integration: We employed comprehensive keyword research to determine what local customers were searching for and strategically incorporated these keywords within their service pages and blog posts (e.g., “drain unblocking Poole,” “plumber Bournemouth,” “emergency drain unblocking Christchurch”).
- Location-Specific Pages: We created individual landing pages for each of their primary service areas, with unique content and highlighting their local expertise.
- Technical SEO Improvements: We ensured they were fast, mobile-friendly, and technically robust, all critical factors for search engine rankings.
Website Redesign
Elite Drains were open to a website redesign to provide users with a more interactive, conversion optimised landing page. We also improved their technical SEO on the website making sure it was fast, easy to crawl and mobile friendly.
Bespoke Chatbot Integration
Recognising the importance of instant engagement and qualification of leads, we created and implemented “Kaylei”, our custom built chatbot and lead management system. Kaylei operates 24/7, interacting with website visitors, answering frequently asked questions, qualifying enquiries, and taking critical customer information (location, service required, urgency) before forwarding them to the Elite Drains team. This means customers have someone to speak to, even out of hours and leads can be dealt with in a streamline fashion.
The Results for Elite Drains Limited? Simply Outstanding!
Due to this comprehensive strategy, Elite Drains Limited has registered an amazing increase in their local search rankings and the amount of leads they are receiving. They are now appearing at the top of local search listings for their primary services all over their desired 20-mile radius. This directly led to:
- More Incoming Customer Calls: They now have more inbound calls than ever.
- Reduced Commuting Time for Their Plumbers: With closer jobs, their plumbers spend less time driving, which translates into more billable time, less driving cost and happier employees.
- Fewer Jobs, Less Logistically Demanding: Being close to them means their crews can respond more rapidly to emergencies and jobs are less logistically demanding to work on.
- Lower Operational Expenses: Decreasing travel time and fuel consumption has helped keep their overall operation expenses low, making them more profitable.
Is Your Plumbing Business Prepared for Local SEO?
If you’re a plumber who wants to pack your calendar with local work, reduce your transport costs, and outsmart the competition, then local SEO is no longer an option, it’s a requirement.
At Majestic One, we have the expertise and proven methods to help your plumbing business reach new heights. From having your Google Business Profile optimised to developing intelligent chatbots and lead management systems such as “Kaylei,” we do it all.
Ready to be found by more local customers?
Take a look at our expert SEO for Plumbers page today and let’s discuss how we can increase your local online visibility!
