The digital landscape is a dynamic one, and here at Majestic One Limited, we’re constantly monitoring the pulse of Search Engine Optimisation (SEO) to ensure our clients in Bournemouth and beyond stay ahead. June 2025 has just delivered a significant shake-up: Google has officially confirmed the rollout of its June 2025 Core Update, beginning today, June 30th.
This is a major event in the SEO world. While we’ve seen notable volatility throughout the month (as reported by tools like SEMrush Sensor and Mozcast), this confirmed core update signals a broad change to Google’s ranking systems, designed to improve their ability to surface helpful, high-quality content. The rollout may take up to three weeks to complete, meaning we’ll likely see ongoing fluctuations.
So, what does this confirmed core update mean for your business website?
Quality and Helpfulness Remain Paramount:
Google’s consistent message about creating helpful, reliable, people-first content is amplified by every core update. This update reinforces that Google’s algorithms are getting even better at identifying genuinely useful, authoritative, and trustworthy content. If your website offers real value, unique insights, and demonstrates your business’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)), you’re building a resilient online presence. Focus on rich, informative content that truly serves your audience’s needs.
The Growing Influence of AI Overviews (SGE):
Alongside core updates, the integration of AI-generated summaries (AI Overviews) is steadily increasing. These aim to provide direct answers, which can impact user behaviour. Even if your website ranks well, users might find their answers directly within the AI overview, potentially affecting your click-through rates (CTR).
What to do? Beyond great content, consider how your information can be easily digested and summarised by AI. Clear headings, concise answers to common questions, and a well-structured page can help your content be featured prominently.
Technical Health is Crucial (Core Web Vitals):
Your website’s technical foundation is absolutely critical. Core Web Vitals (metrics like page loading speed, interactivity, and visual stability) continue to be significant ranking signals. Ensure your site is fast, mobile-responsive, and provides an excellent user experience. A technically sound website is a strong foundation against algorithmic shifts.
Local SEO Remains a Powerhouse:
For local businesses in Bournemouth and Dorset, the emphasis on local SEO signals is unwavering. Ensuring your Google Business Profile is fully optimised, consistently collecting positive reviews, and creating local-centric content can significantly boost your visibility in local search results and map packs.
Navigating the Core Update with Majestic One Limited
Core updates often cause significant ranking fluctuations, and it’s normal to see changes over the coming weeks. The key is to avoid hasty reactions and instead double down on best practices. At Majestic One Limited, we don’t just build beautiful websites; we build effective ones and strategies to target your customers. We integrate the latest SEO best practices into every customers website and development project, ensuring your online presence is robust, compliant, and ready to thrive in the ever-changing digital landscape.
If you’re looking to enhance your website’s performance and ensure you’re visible to your target audience in Bournemouth and beyond, get in touch with us today for a free consultation. Let’s make your digital presence truly majestic!
Stay informed, stay visible.
