As we make our way through 2025, the landscape of digital marketing continues to evolve, introducing new opportunities and challenges to businesses in Bournemouth. In a bid to be at the forefront of this competitive market, being aware of the latest SEO trends is crucial. Below is a detailed analysis of the top 5 SEO trends for 2025, backed by recent UK data, to put your business at the forefront.
1. Artificial Intelligence (AI) use in SEO
Artificial Intelligence has transformed search engine comprehension and ranking of content. Google’s AI algorithms, including BERT and MUM, have continued to become highly sophisticated in grasping natural language and intent of search. This change requires emphasising the production of content that not only is relevant but also saturated with context. Google is looking to merit authentic, relevant, expertise driven content for its users.
Whilst Google is looking to monitor and understand what content is being published by websites and how to rank this, the introduction of AI generated content undoubtedly makes this task harder and as such regular algorithm updates have been released to combat spammy content.
Actionable Steps:
Semantic Keyword Research: Go beyond root keywords to include related terms and phrases that address user intent.
Content Depth: Develop deep content that exhaustively covers topics within your niche, driving relevance, authority and showing your industry expertise. Following Google’s EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) guidelines when producing content will assist with creating helpful, reliable, people-first content.
Structured Data Markup: Apply schema markup to provide search engines with explicit details regarding your content so that they can better understand and show it.
2. Voice Search Optimisation
The surge in voice-enabled devices and smart speakers has also brought about a sudden increase in voice searches. In the UK alone, there are approximately 38.2% of adults who own a smart speaker, of which 64.3% fall into the Amazon Echo device category. The trend is reflective of the reality that companies need to align their SEO methods accordingly.
Key Insight: Voice searches will probably involve conversational searches and are also widely used to search for local information, so they are especially significant for location based businesses that operate geographic areas like Bournemouth.
Actionable Steps:
Conversational Keywords: Optimise for long-tail keywords and natural language phrases that mirror the way people speak.
Local SEO Focus: Optimise for local search terms and make sure your business’s name, address, and phone number (NAP) are consistent across all channels. Use Google My Business Profile (GMB) for localised search.
FAQ’s: Create FAQ sections for each of your products, services or offerings to answer common questions with your industry experience. Understand what customers in your market are asking and answer these questions.
3. Mobile-First Indexing
Since 94% of adults above 16 years in the UK own a smartphone as of 2024, mobile has become the central player for accessing the internet. Google’s mobile-first index puts the mobile version of your site at the top priority. It is now, more than ever, important that your website is mobile friendly, responsive and has an excellent well thought-out user journey encompassing best UI & UX practices.
Key Insight: A mobile-friendly website is no longer an option; it’s a requirement for SEO rankings and user experience. The user must be put first and they must find it easy to interact with your site. Without taking this into account, Google will not favour your website in search results.
Actionable Steps:
Responsive Design: Ensure your website loads well on various screen sizes and orientations.
Page Speed Optimisation: Compress images, leverage browser caching, and minify codes to improve load speeds.
User Experience (UX): Keep navigation simple, use readable fonts, and make interactive elements extremely tappable. Have clear call to actions and a optimised user journey.
4. Video Content for Better Engagement
With videos accounting for 82% of all internet traffic in 2024, optimising for video is important for SEO in 2025. Videos are also 85% more likely to be remembered than text content, so it’s a wonderful way to convey information. Videos can be long-form for in-depth instructional / information based or short-form for sharp, attention grabbing call to action based videos.
Key Insight: Using video content can significantly increase your website’s visibility and engagement.
Actionable Steps:
Optimise Video Metadata: Use descriptive titles, tags, and transcripts to make videos more discoverable.
Host Videos on Your Domain: Host videos on your domain wherever possible in order to direct traffic straight away.
Engaging Thumbnails: Design captivating thumbnails to enhance click-through.
5. Prioritise Core Web Vitals
Google’s Core Web Vitals are important to understand and take into account when redesigning or developing your website in 2025. Factors such as loading-speed (mobile and desktop), interactivity and visual stability all play a role when it comes to ranking your website in search results pages. It is important to maximise these values in order to increase user experience as well as search rankings.
Key Takeaway: Optimisation of Core Web Vitals can lead to greater user satisfaction as well as better search ranks. Provide users with a fast loading, responsive website.
Actionable Steps:
Largest Contentful Paint (LCP): Make LCP occur within 2.5 seconds of page loading.
First Input Delay (FID): A FID of less than 100 milliseconds for quick interactivity.
Cumulative Layout Shift (CLS): Maintain a CLS score below 0.1 to prevent sudden layout movements.
Final Thoughts
The SEO and digital landscape is constantly evolving and with features such as AI, we believe we are only at the start of a very rapid period of change. Now more than ever, it is particularly important for businesses to stay at the forefront of digital change and embrace new technology. By building your SEO campaigns in alignment with these trends, Bournemouth businesses can enhance their online presence, speak clearly to their target audience, and stay ahead of the game in 2025 and beyond. Majestic One are here to help and guide you through the leading technologies and changes to industries you might not understand.
If you want to talk to a professional about SEO services in Bournemouth, increasing website traffic and conversions and ultimately brining in more revenue for your business, contact us today for a free consultation – 01202 985183
