If you are operating a business in Bournemouth, your own website can be one of your most effective marketing tools for pulling in local customers. However, just having a website designed and live will not necessarily mean people can find it. Without the inclusion of good SEO practice, your website will stay hidden and out of view of potential customers. At Majestic One, we assist businesses in boosting their online presence with expert on-page SEO services tailored specifically to their customer audience.
Below, we have outlined the top 6 on-page SEO techniques you can utilise to boost your organic website traffic.
1. Create Powerful Meta Titles and Descriptions
Titles and meta descriptions are what appear in the search results page. They’re your first impression of a website and webpage, and for Bournemouth local searches, that’s important.
Include your primary keyword (e.g. “Bournemouth hair salon”) organically in the title and description. Make sure that your title and description are actually describing the page and not just keyword stuffing.
Keep your title to less than 60 characters and your meta description less than 160.
Example:
Title: “Best Hair Salon Bournemouth | Top Stylists – Book Now”
Description: “Our award-winning Bournemouth salon offers professional haircuts, styling, and colour. Welcoming team, reasonable prices. Book online now!
2. Optimise Headings for Structure and Clarity
Search engines, and readers, need clean, structured content. Utilise headings (H1, H2, H3, H4 etc) to separate text and lead your reader.
Your H1 should include the main keyword and should clearly mention the subject of the page. In most scenarios, your page should include only one H1 tag.
H2s and H3s are available to insert supporting content and questions (ideal for SEO and readability). These provide a clear understanding of sub-subjects within your main focus. You can include multiple H2, H3, H4 tags within your content piece.
Do not overuse keywords – be descriptive and natural.
3. Localise Your Content
To get customers in Bournemouth, address them directly. Local SEO is all about relevance.
Name drop Bournemouth and the surrounding areas organically in your content. Insert local landmarks, events, or references where applicable. Making your content as relatable to the user in that areas provides them with confidence that your are a local, trustworthy company and have an understanding of the area they are residing.
Emphasise customer success stories or case studies of nearby customers. Build trust and authoritativeness in your niche and location.
Tip: Build a “Service Areas” page with the various neighbourhoods that you serve in and around Bournemouth – it lets Google know your local scope.
4. Optimise for Mobile and Speed
The majority of local searches happen on mobile. If your website is slow or difficult to use on mobile responsiveness, you’re losing customers.
Use responsive design so your site will appear beautifully on every device. When designing a website, focus on mobile-first design, this will put you in a good position to then scale out to Desktop rather than the other way around.
Compress images and code cleanly to improve load times.
Performance testing using tools like Google PageSpeed Insights.
5. Utilise Internal Linking Properly
Linking internal pages to pages on your own site helps users access information and helps your SEO. Google crawlers will understand the intended user path. Make sure to provide a link hierarchy, meaning that your most important pages are linked back to the most.
Use keyword-targeted anchor text naturally (e.g. “view our Bournemouth SEO services“).
Link them to accompanying services, FAQs, or blog content.
Maintain navigation clean and intuitive.
6. Image SEO
Images can also generate traffic – if you get them right.
Use descriptive, keyword rich file names (e.g. bournemouth-cake-shop.jpg).
Insert alt text that explains the picture and also includes location-based keywords where applicable.
Preferably avoid large images to ensure page speed.
Ready to Improve Your Local Rankings?🚀
On-page SEO doesn’t need to be rocket science – but it does need to be strategic. At Majestic One Limited we’re business growth specialists, and specialise in helping all sizes of businesses grow through smart, targeted SEO that achieves tangible results. Make your website work more for you. Reach out to us today for a complimentary consultation or to find out more about our local SEO services.
If you are looking to tackle the journey alone for the time being, why not download our SEO audit checklist which will give you a baseline understanding of your current website position and where to focus.
